Advertisement : Salomon

Each brand has his own view of the advertisement in the winter sports market.
For example, Salomon just use the specialized mag and base his campaign on the movies.
In the winter sports environment, Salomon's advertising are knows as the betters.
Let's start with some pictures by John Humphries:

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Originally uploaded by dens41

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Originally uploaded by dens41

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Originally uploaded by dens41


For the movies the producers came from Hollywood or are well known around the world.
A part of the movies are available on the the Salomon web TV inside the website and you can see the others in the board shop or at retailers shops or during the Salomon's nights everything around the world.

Let's see these movies:
http://www.salomonsports.com/us/SalomonTV.aspx
You can see different type of movies (ski, snowboard, freeride,...)

In addition Salomon has a big culture of sponsoring. The brand is represented in all famous event such as "Le mondial du ski" or the Crossmax

Whats more, Salomon offer free try of all their products (just ski because Salomon don't built snowboard) to decide the potential customers to buy.